Three school children smiling clutching their notebooks, West bengal, India

Creative content for charities & humanitarian agencies 

 

Integrity at the heart of communication

Ethical Creative provides public relations, copywriting, branding and creative content for charities, humanitarian agencies and organisations delivering global development services.

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A black box saying the trust deficit

THE TRUST DEFICIT

In an era of algorithms and scandal, mistrust and misinformation have thrived. Many reputations across the humanitarian and charity sectors paid a heavy price. 

 

In the absence of trust, rebuilding integrity is essential. We create quality content to spearhead your message and increase trust in your brand.

A black box saying exploding global need

EXPLODING GLOBAL NEED

Two hundred and thirty five million people around the world need humanitarian assistance in 2021, a staggering rise of forty per cent in one year. Conflict, protracted crises and natural disasters all pose continuous humanitarian threats.  

Calls for a global reset of the aid industry, pressure to reform, diminishing aid budgets and criticism of the donor-recipient model have brought a crisis of legitimacy to the sector.

Using our professional experience in communications and international development we can build trustworthy content and reconnect you with your audiences.

Your real front line is building trust